Customer:

PepsiCo Mexico

 

Volume:

10,500 pieces.

 

Category:

Permanent

 

Objectives:

Integrate all of PepsiCo’s business units into a multi-category display system: Sabritas (Salted), Sonric’s (Sweet), Gamesa (Cookies), Quaker (Healthy snacks).

 

Improve the display of the product through better practices:

• New releases must be shown at a middle height of the display on special trays.

• The same system ought to work for all types of distribution channels: convenience stores, islands, small stores and supermarket shelves.

• LED light systems at the top and on trays devoted to product novelties.